Thursday 31 July 2014

Atlassian's upside-down business strategy: Could it work for you?

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Steve Ranger

Editor of this Newsletter

Steve Ranger | UK Editor | @steveranger

Steve Ranger is the UK editor of TechRepublic, and has been writing about the impact of technology on people, business, and culture for more than a decade.

Atlassian's upside-down business strategy: Could it work for you?

Atlassian bootstrapped its way to a $3.3 billion valuation while selling to a demographic that hates salespeople. Jay Simons, Atlassian's president, offers tips on how to replicate its success.

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